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We are Tamara, Germano, Filippo, Nicole and Timothy, a family passionate about sports. Everyone has practiced one: football, basketball, skating, gymnastics, volleyball, etc., but only American Football has ignited an infinite passion in us.
We decided to start the "Infinity Sport" adventure in the autumn of 2017. After struggling to find an American Football equipment shop within a 50 km radius, we asked ourselves the question "why don't we try?"
So, partly as a joke and partly out of passion, we created "Infinity Sport"!
At the beginning we also struggled to find the right name for the online sports equipment shop, after many proposals made and rejected, we decided on INFINITY .... precisely because the passion for sport for us is infinite, only later by chance we discovered a nice coincidence that gives an even more significant meaning to our family.
The word INFINITY is made up of four syllables, three of which are the initials of Filippo, Nicole and Timothy - IN FI NI TY -
And we are even more proud of it because sport and family is the right combination to create PASSION in what you do.
Initially the shop was only online and to make ourselves known we toured the various playgrounds with our stand: gazebos, tables, boxes and a lot of passion!
Many teams welcomed us with affection and respect. Thanks also to their collaboration we have moved forward and grown.
In 2019 we opened a small off-line space in the Ceramix showroom, the family's main business, to meet the need of many players to have a fixed point of sale where they can try on and then order American Football equipment.
The small space was also set up with sportswear for the NBA, NFL and MLB, and t-shirt caps from the most famous American teams.
In 2020, Infinity officially became a brand of Ceramix, a registered trademark that is launching its personalized clothing line with an internal graphic studio.
The customizations are both for a single t-shirt or sweatshirt, and for larger quantities for teams, companies, work uniforms.
For us, having style means not being noticed, but being remembered! (cit. G.A)